Get to know
Amber McKinney
Helping wedding venue owners build profitable, freedom-filled businesses that serve their life, not steal it.
The Short Story
Hey, I’m Amber, engineer turned wedding venue owner turned business strategist for creatives who want to do less, earn more, and finally breathe again.
I believe success shouldn’t come at the cost of your weekends, your sanity, or your family dinners.
My mission is simple: help venue owners and wedding professionals find the freedom, profit, and clarity I fought hard to build in my own business, so they can enjoy the life they’ve been working for.
The Real Story
I wasn’t supposed to turn out this way.
I grew up in rural Alabama where money was tight, hard work was everything, and my Pentecostal grandpa taught me that if you want opportunity, you build it yourself.
That grit earned me a full-ride to the University of Alabama for engineering, the first big leap that changed everything. I was the overachiever type, founding one of the first multicultural sororities on campus and learning how to lead with both heart and structure.
After college, I spent nearly a decade climbing the corporate ladder in engineering and management, outworking and out-talking the boys club, until I realized something big: I was “successful,” but I wasn’t fulfilled.
Contrary to popular belief, a big paycheck and a fancy title do not equal happiness.
The Leap of Faith
In 2020, right in the middle of a global pandemic, my husband and I bought a failing wedding venue that had never hit six figures.
Everyone thought we’d lost it.
But challenges are just opportunities in disguise.
My engineer mind saw the abundance of operational inefficiencies and marketing gaps immediately.
Within three years, that little venue went from struggling to hit a six-fiture year to six-figure months, hosting over 500 weddings in less than 5 years, and evolving into a full-scale, all-inclusive operation with a dream team that runs like clockwork.
The biggest lesson?
✨ You don’t need more venue remodels and expensive listings sites. You need to make better offers that meet and exceed market demand. ✨
Now I teach other venue owners how to:
✔️ Uncover the hidden profit sitting inside their existing business
✔️ Build packages that attract premium clients (without feeling salesy)
✔️ Create systems that protect their time, their energy, and their weekends
✔️ Lead their team like a true CEO, not a one-woman show
Through my coaching program, keynotes, and community at Vow to Grow, I help creative entrepreneurs trade burnout for balance, and hustle for harmony.
What I Believe
• Profit isn’t greed: it’s oxygen. It funds your team, fuels your freedom, and builds your legacy.
• Boundaries are brave. They make you a better leader, parent, and partner.
• Success without peace isn’t success. You deserve both.
• Systems are sexy. Structure creates space for creativity.
COME JOIN MY WORLD
Say hi on Instagram
Educational content + BTS in the wedding venue business! Slide into my DMs anytime!
Catch me on TikTok
Silly, fun and casual- be sure to send me your favorite videos that make you giggle!
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Care to get even more personal?
A Few Fun Facts
I’m an Alabama girl turned proud Texan with a mild addiction to Alani and making silly tiktoks.
I’m a mom, a wife, and an unapologetic believer that business should make your life bigger, not busier.
I’ll choose tacos Tuesday over fine dining any day.
I started my career filling oil pipelines, and now I help ambitious entreprenuers build profit pipelines.
I truly believe you can run a thriving business and still make it home for bedtime.
Ready to Build a Business That Works for You?
If you’re tired of feeling like your business owns you, you’re not alone.
Let’s find the freedom, profit, and peace you’ve been working for.
Book a Coaching Call: