Turn your wedding venue into a more profitable business without working every weekend and being glued to your inbox 24/7
A high-touch mentorship program for venue owners who want:
Couples walking into your tour already sold.
To get off the phone and out of your inbox.
Your weekends to be yours again, because the venue runs without you.
Start Here [Play]
Inside the Elite Venue Code, we:
Monetize new revenue streams
Convert more tours into bookings
Build a business that runs even when you take a day off
Applications Close 7/17/26
Hi, I'm Amber McKinney: After buying a failing wedding venue and booking 600 weddings in the past 6 years, I get to show fellow venue owners how.
You're working non-stop, but you didn't start your venue to become a content creator, a maintenance tech, and everyone's free wedding planner.
So why does it feel like that's exactly what happened?
You are wearing every hat and still feel like your business owns you, instead of the other way around.
And the hardest part:
You’re good at what you do
You ADORE your clients
You're doing a lot of high-value work
You’re just not getting paid for it
People-pleasing is not a business strategy.
But no one taught you what to do instead.
Inside the Elite Venue Code, Group Coaching Program, you
Position your venue to stand out in a crowded venue market.
Package what you already do into profitable offers your dream couples love to buy.
Set expectations that give you and your clients peace and assurance.
Build a business that runs without you being attached to your phone 24/7.
Alongside a room full of ambitious venue owners, hand in hand with Amber, as you get the exact strategy behind her 7-figure venue business.
Only open for application 3x per year.
Fast Action Bonuses for applications before 7/13!
Doors Close 7/17/26
Who Belongs in This Room?
You're coachable, ambitious, and serious about shifting from Operator Mode to Elite Mode.
You're constantly busy, but your bookings and profits are unpredictable.
You're tired of competing on price & amenities.
You are ready to book more weddings and make more off the weddings you're already booking.
Doors Close 7/17/26
This Room is NOT for you if:
✘ Your venue is not actively ready to book.
✘ You're looking for a quick fix or magic button.
✘ You want someone to do it all for you. [This is coaching, not done-for-you service].
✘ You're happy with how things are and have more free time and profit than you know what to do with.
Imagine This
It's Saturday afternoon.
There's a wedding at your venue.
And you're not there.
You're at your kid's soccer game. Or sleeping in. Or having brunch with your spouse for the first time in months.
Your phone buzzes: "Contract signed. Invoice paid."
You smile and put it back in your pocket.
Because your team has it handled. Your systems are running. Your couples know exactly what to expect.
What's Inside:
The confidence & experience and templates from a 7-figure venue owner, handed to you + being in the room where change actually happens.
10 weekly live-taught video lessons on pricing, systems, and scalable growth (Value: $10,000)
These are not lectures. These are working sessions. Taught live & uploaded into the course for replays.
You bring what you're building. We refine it. We pressure test it. We make decisions in real time. So your ideas and new packages don't sit in a draft folder for three months. They go live.
ELITE VENUE METHOD: Master | Magnetize | Multiply
Module 1: Elite Venue Mode- How to stop being the bottleneck and start being the leader
Module 2: Elite Positioning Code- Standing out in a crowded market without competing on price
Module 3: Offer Architecture- Growing your revenue with products & services couples love to buy
Module 4: Path to Purchase- How offers + visibility + sales translate into high ticket purchases. Friction-free bookings without being chained to your inbox.
Module 5: Strategic Visibility- Evergreen methods to drive traffic to your sales assets to get pre-sold couples to inquire (not just inquiries)
Module 6: Tours that Convert- Booking & hosting tours that convert
Module 7: 5-Star Experience- Systemized workflows that set clear expectations
Module 8: Systems for Success- Sharpened leadership skills for effective delegation
Amber's 1:1 consulting is $997/hr
The Toolbox: Proprietary tools from 600+ weddings with 100+ five-star reviews (Value: $15,000)
Over six years, I've spent over >400 hours building tools that vendors and couples rave about: assets that work even when you don't.
You get access to the exact systems running inside our venue right now.
- Brochures and calculators that showcase your value (so couples see you as an authority, not a commodity)
- Workbooks and checklists to help you implement so you get results faster
- Wedding Day Binder that streamline execution (so your team knows what to do without asking you)
- Workflow templates and SOPs for every part of your process (so clear expectations are built into the experience)
- Canned email sequences that handle the repetitive conversations (so you're not answering the same question 100 times)
- Client journey maps that show you exactly where couples get stuck (so you can design friction out before it costs you a booking)
- The AI prompts & tools to help you easily customize your materials
Proven Frameworks ONLY available in this room (Value: $3,000)
The LEAD framework for preventing and handling client issues
Client issues are the #1 thing that keep most venue owners up at night. Policy pushback, broken rules, unrealistic expectations. This method mitigates the "oh, we didn't know that was a policy" we've all heard.
The STORY Method for tours that convert
Take couples on a journey through the vision of their day, and convert more tours into bookings without hard selling.
VOW: Buyer's Journey
The friction-free booking process that gets couples pre-sold before the tour even happens.
So you wake up to tour booked notifications without endless back-and-forth or price negotiation.
Offer Architecuture
How to identify the needs in your market, position yourself for profit, and build a package system that sells itself.
And many more!!
Personalized Community & Support (Value: $4,000)
Live Q&A Office Hours with Amber
Stuck on your website? Pricing page? Tech stack? Wondering if you're doing it right?
You're not alone guessing at midnight.
You get real feedback from me and from other elite venue owners implementing at the same level.
The Room Itself- Live Zoom interface + Virtual Community of like minded pros
This is curated. This is small. This is real.
This is not a group of strangers in a Facebook group. This is a room of venue owners who are serious about evolving.
We talk about what's actually happening in our businesses.
The hard conversations. The vendor dynamics. The pricing fear. The leadership ceiling. The burnout.
You get feedback from me, yes.
But you also get perspective from other ambitious owners who are implementing at the exact same level you are.
Being in the room changes the pace.
Alone, rebuilding your model feels like a "when I have time" project.
In the room, it becomes inevitable.
Enroll Today & Get The Fast Action Bonuses [for a limited time ONLY]:
Bonus 1: Extra month of bi-weekly support calls after th 10 weeks concludes (2 Q&A calls)
Bonus 2: Playbooks ($2,000 value expires 7/13/26)
-> Staffing & Hiring Playbook so you can create event staff jobs, fill them, and train them.
->Automation Playbook wo you can get comfortable planning & setting up the assets, calendars, templates, and automations we build together inside your CRM and start getting your time back ASAP.
Total Value: $35,000 in service & materials
+ YEARS of work saved figuring it out
+ UNLIMITED additional revenue
+ Implementation money back guarantee
The Investment?
Less that the revenue from booking one more wedding.
🚨 DOORS CLOSE 7/17/26
Here's what changes with the
Elite Venue Code:
Your couples walk into tours already 90% sold.
They're saying, "We're not even touring anywhere else. We just need to decide which package."
Your team can execute without you.
Because you've documented what's in your head.
Your calendar has breathing room.
You're not the bottleneck anymore. You're the leader.
Your revenue grows.
You've found the profit hiding in plain sight.
You're getting paid for work you were already doing for free.
And couples are thanking you for it.
Your inbox isn't a war zone.
You're not fielding the same questions over and over.
Your boundaries are built into your offers.
You're not saying no and feeling guilty.
You're saying, "That's included in this package," or "Here's the cost for that."
And here's what that actually feels like after the Elite Venue Code:
✓ You stop dreading Saturdays.
✓ You start building a team to deliver when you're off.
✓ You wake up to notifications like "contract signed" "payment received," and "tour booked."
✓ You feel excited about your business again.
100% Implementation Guarantee:
If you show up to every call, do the work, complete the homework, ask questions, implement the guidance, and genuinely don't feel more confident or see any change in your business by the end of the program, I will give you your money back.
Doors Close 7/17/26.
Inside this program, we fix the four areas your business is leaking time, money, and control:
1. How you’re positioned in your local market
Right now, couples are coming in:
- confused
- overwhelmed
- and asking a million questions
Because they don’t actually understand what you do
So they:
- assume things are included
- expect more than what they paid for
- or go hire someone else
We fix how you communicate your value so they come in clearer
Like:
“We’re not even touring anywhere else. We just need to pick a package.”
2. What you're actually selling
Right now, most venues are selling the building… While doing everything around the wedding. You're already:
coordinating
managing vendors
solving problems
setting things up
making the day run smoothly
You’re just not naming it & showcasing the value.
And couples would value that enough to compensate you, if they understood why it matters and how they will get their desired outcome.
We fix that.
Because the offer you don’t make is the offer they can’t take.
3. How your boundaries actually hold
Right now, your boundaries depend on you enforcing them in real time.
That’s why it feels like:
You’re the bad guy
You’re “kicking people out”
You’re reminding grown adults what they agreed to
And somehow, you're the one who feels guilty.
Because you taught them how to treat you from the first interaction.
So we start upstream.
Instead of "I don't want to seem like the bad guy or fun police..."
You start operating from "It sounds like this service or package is for you." or "Sure, I'll send the invoice." (without the ick of nickel-and-diming).
4. How your business runs day-to-day
Right now, everything lives in your head. Couples have to ask you every time they need an answer.
Which means:
no one can fully help you
everything comes back to you
your inbox never sleeps
and you feel like the bottleneck
We turn your expertise into repeatable systems.
That can run without you being in the middle of every setup, teardown, and mop bucket.
And we do it inside our community, with weekly support calls along the way, so you're never executing alone.
Let's clear up a few things.
"I don't have time for this right now."
You don't have time because your business is built on your constant input. Every hour you spend answering the same questions is an hour you're not building something sustainable.
This program doesn't add to your plate. It teaches you how to take things off. Permanently.
"My market is different. This won't work here."
Every market is different, but sales psychology and human needs are universal.
I teach from my experience flipping a failing venue into a 7-figure operation, and the application of the principles to my client's venues around the country.
"I've tried courses and coaching before. Nothing sticks."
The difference: you're not consuming content alone. You're in a room with other ambitious venue owners implementing alongside you.
You've got accountability, support, and someone who's made over a million in package revenue walking you through exactly how to do it.
This isn't information. It's transformation.
What This Actually Costs You (The Real Math)
Before you decide, let's talk about the cost of NOT doing this.
Every month you focus on the $15/hr tasks instead of the $1,000/hr task you're leaving five to six figures on the table.
You're giving away services you could charge for.
You're missing out on life's precious moments like family dinners, girls nights, and days off.
You're carrying the workload of several vendors but only getting paid for the building. (and quietly resenting it)
You're booking couples who drain you instead of dream clients who value you.
You're answering questions at 10:14 pm when you should be taking time off.
Frequently Asked Questions
How is Group Coaching Different from a Course?
You're in the ROOM:
I've invested over $80,000 in group coaching and education over the years.
The courses I took alone? They sat in my downloads folder. The books I read by myself? I got through half and forgot what I learned.
But the rooms I joined, where I was in live sessions with people doing exactly what I wanted to do, making decisions together, getting feedback in real time?
Those rooms changed everything.
In a room, you can't procrastinate. In a room, you see what's possible because it's happening right in front of you. In a room, you implement faster because you're not building in isolation.
That's why I built this as a cohort. That's why the access is direct. That's why the conversations are real.
Because transformation doesn't happen when you're alone at 11 pm watching a video.
Transformation happens when you're in a room with people who are equally committed, equally ambitious, and equally ready to change.
How much time does this require each week?
2-3 hours. The live call plus time to watch the lesson and implement. The time you invest here gives you hours back every week once your systems are in place.
What if I can't make the live calls?
Every call is recorded. You can watch on your own time and submit questions in advance. That said, venue owners who show up live get the fastest results.
I'm just starting out. Is this too advanced?
If you're already hosting or booking weddings, you're not too early. Building on the right foundation now saves you years of trial and error.
I've been in business for years. Will this still help?
Absolutely. Some of my best conversations are with experienced owners who are doing well but know they're leaving money on the table. You've got the experience. This gives you the frameworks to finally get paid for what you're already doing.
What if I try it and it's not for me?
This program is built for implementation, not just information. If you show up and do the work, you'll see results. If you're not sure it's the right fit, let's talk before you enroll.
If you finish the lessons, show up to every call, complete all the homework, ask questions, and genuinely don't see any change in your business, I will give you your money back.
What if I can't afford it right now?
How long can you afford to stay stuck in a business model that's costing you bookings? What if cost of staying stuck is higher than the cost of this program.
Every month on the old model, you're leaving five to five to six figures on the table.
You're giving away services you could charge for. You're booking couples who drain you instead of dream clients who value you.
This program pays for itself when you implement even one package strategy.
The question isn't whether you can afford to join. It's whether you can afford another year of doing it the way you've been doing it.
Get Started Today!
Here's What Happens Next
Step 1: Apply
Tell us a bit about your venue and where you are right now. This helps us make sure the room is the right fit for you.
Step 2: Strategy Call
We'll talk about your business- where are you now? Where do you want to be? What has to happen to make that possible. If it looks like a match, You're in! If I can't help you, I will be totally honest and refund you immediately.
Step 3: Join weekly for the live lesson (replays available) and weekly office hours! Do the work & get results.
